Leadership
Photo of Gregory Frey

Gregory Frey

Greg is a corporate social responsibility professional and veteran & military family advocate who leveraged nearly three decades of teambuilding, operational, and strategic expertise gained in the Army to continue serving the military community out of uniform.

 

Greg is a corporate social responsibility professional and veteran & military family advocate who leveraged nearly three decades of teambuilding, operational, and strategic expertise gained in the Army to continue serving the military community out of uniform. As the Vice President of Operations at the Avalon Action Alliance, he is responsible for integrating the alliance’s efforts, developing national-level partnerships, data collection and reporting, establishing the Avalon brand, and driving TBI patient accrual. Greg earned his Combat Infantryman’s Badge, Special Forces and Ranger Tabs, two Bronze Star Medals, Tomb Guard Identification Badge and numerous other awards, foreign parachutist wings, campaign medals and decorations. He holds a Master in Public Affairs degree from Princeton University’s School of Public and International Affairs and is a certified Project Management Professional.

Leadership Experience: Greg initially served as a Sentinel and Relief Commander at the Tomb of the Unknown Soldier in Arlington National Cemetery before earning his Special Forces (SF) tab and serving as an SF medic throughout Eastern Europe, Africa, and the Middle East. Earning his commission through Officer Candidate School, Greg commanded Infantry companies in Afghanistan and Iraq with the 101st Airborne Division.

Following graduate school, he taught in the Social Sciences Department at the U.S. Military Academy at West Point and was later selected as the Superintendent’s speechwriter. He finished his career as a strategic planner and analyst at U.S. Strategic Command, designing operations plans in support of Secretary of Defense-directed national security objectives.

Greg has since worked in the military and veteran non-profit sector. At Wounded Warrior Project (WWP), he developed and managed a $24M integrated investment portfolio, collaboratively building transformative partnerships and leading WWP’s collective impact initiatives in 14 cities across the country. Additionally, he recently led USAA’s philanthropic investments in support of Military Caregivers, Families of the Fallen, Wounded, Ill, & Injured Service Members, and Currently Serving Personnel, managing a $28M integrated investment portfolio of more than 20 non-profit alliances to impact over 750,000 individuals.